The challenge

  • Explaining Nemetschek’s multiple products and differently structured bundles was challenging because overlapping tools, optional add-ons, and licensing options could easily confuse readers

  • Writing for an audience that ranges from highly technical BIM managers to executive leaders demanded balance

  • Bundles, add-ons, and feature lists for online readers had to be organized with a clear hierarchy
The method

  • Used clear, scannable tables and interactive bundle configurators

  • Listed brief, digestible descriptions on the main page with expandable technical specs for experts.

  • Brands were sorted by industry, segment, and profession, with brief product suite breakdowns and suggested bundles
The result

  • The website clearly showcases all Nemetschek software bundles in a scannable and accessible format for diverse audiences.

  • It reinforces brand authority in the Indian market and highlights key differentiators against competitors.

  • It drives engagement and conversions by guiding visitors toward local partners and contact forms.

Dig in to the full experience at nemetschek.in and reach out for all your CAD copy needs at hello@rforcopy.com.

A heart opening video campaign by two outstanding celebratory activists