Graphisoft is perceived amongst architectural designers as a personable, supportive brand with a tight-knit community. As such, it’s easy to imagine them reaching out to lend a tip to designers, while cheekily pitting less streamlined software as anything but pleasant to be around.

So what if the tips are all about why Graphisoft is better?

The friend that tells it like it is

I pitched three different alternatives to this but in the end the meme reference won hearts and minds. Together with a twinkle of animated cheek, this simple concept packed a lot of punch.

Funny is a very fine line

Bottom line, we all know - there is nothing more effective than making someone laugh. The trick is finding a tasteful way to do it! For a 40-year-old global brand like Graphisoft, keeping their brand rep clean was essential for this experiment.

Honestly, pitching a sassy but funny, provocative but professional, good-looking on a budget concept for a B2B industry was a challenge....A challenge that I would LOVE to repeat.

Write 'MORE FUNNY BUSINESS' to hello@rforcopy.com if you're in, and I'll know exactly what you're talking about.