Big ideas and big copy, for fun people
Reka Forgach
Copywriter
Big ideas and big copy,
for fun people
Reka Forgach
Copywriter
What is craft intrigue?
Craft intrigue is essentially the most clean, consistent, and powerful type of fuel. I may have made the term up, but you know what I mean.
It's the kind of energy that can generate elegant solutions to even the most complicated looking snarls.
To an outside observer the results of craft intrigue look like this:
A person creates something striking and fresh with a sense of confidence. Of rightness. Maybe they can explain why it's right, maybe they can't.
But when you scratch the surface of work made with relentless curiosity -
You're sure to find some keys to life.
Craft intrigue starts and ends in an endless rabbit hole.
Even once you master the fundamentals, the advanced techniques. It continues - cross pollinating with other ideas its roots adapt to something new. With each new perspective it gets deeper. More honest. Weirder (in a good way). More real. Human.
This website is a documentation of my own dealings with the craft of copywriting. It started as a study of communication after growing up speaking four languages. It became an 8+ year career in describing everything, everywhere.
That includes: Mobile apps on billboards. Design approaches in software solutions. Events in TikTok videos. Creative concepts in poetry. Names galore.
I'm Reka, nice to meet you. What say?
