Big ideas and big copy, for fun people
Reka Forgach
Copywriter
Reka Forgach
Copywriter
Big ideas and big copy,
for fun people
What is craft curiousity?
To give you a 'jobs to be done' kind of answer, craft curiosity is essentially a very clean, very powerful type of fuel. It's the kind of energy that generates the elegant solutions making sense of complex snarls.
To an outside observer the results of craft curiosity look like this:
A person fulfills a request in short order, by creating something striking and fresh with complete confidence.
But scratch the surface -
And you'll find some keys to life.
Craft curiosity is an endless rabbit hole. It's always evolving.
Once you master the fundamentals of your craft it grows. It cross pollinates with other crafts to apply its roots to something new. With each new perspective it gets deeper. More honest. Maybe weirder in a good way.
This website is a documentation of my own dealings with the craft of copywriting. What started as a study of language after growing up speaking four became an 8+ year career in describing everything, everywhere.
That includes: Mobile apps on billboards. Design approaches in software solutions. Events in TikTok videos. Creative concepts in poetry. Names galore. And I'm so not bored yet.
I'm Reka, nice to meet you. What say?
